Total in OAC grants to individual artists
$11.2 million
Ontario arts and culture tourism has triple the economic impact of other tourism sectors
November 16, 2023
Arts and culture tourists spend more, stay longer and are more likely to be from overseas
Commissioned by OAC from
Forum Research, the
Ontario Arts and Culture Tourism Profile reveals the
size and value of arts and culture tourism in Ontario, including
significant economic impacts, and provides
demographic information about arts and culture tourists who visit Ontario.
Among the key findings from Forum’s analysis, which uses data from Statistics Canada, is that
the average arts and culture trip has nearly triple the economic impact of non-arts and culture trips. The report found that roughly
$11.4 billion is spent on arts and culture tourism in Ontario, resulting in
$5.7 billion in
direct value-added to the province.
More highlights from the
Ontario Arts and Culture Tourism Profile
- Arts and culture tourists spend more: While 13% of unique tourist trips included arts and culture activities, those trips accounted for 30% of tourist spending in the province.
- Arts and culture tourists stay longer: 40% of Canadian arts and culture visitors made trips of three days or more, while only 13% of non-arts and culture visitors did the same.
- Arts and culture tourists are more likely to be from overseas: Nearly 1 in 3 international visitors to Ontario participated in arts and culture tourism.
- Arts and culture activities featured in one eighth of all tourist trips to or within Ontario: Over 18.4 million unique tourist trips to Ontario included arts and culture activities.
Read More